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Hello!
I am Jelena.

Mompreneur &
Modern Nomad

Everyone has a cover story, and a cover story is a lie. Self story is you, real & raw.
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Portfolio

Design, tech &
some magic

I wonder if I've changed overnight. Let me think - was I the same when I woke up this morning? I feel like I can almost recall feeling a bit different. Change is natural, but staying authentic through it all is what truly matters.

About me

Approach and
philosophy

While this journey begins with me, it’s never just about me. At 3&Co, the "Co" represents the collective power of the people I’m surrounded by - the collaborators, partners, and supporters who bring diverse perspectives and talents to the table. Together, we create something much larger than any individual effort.

My approach is grounded in authenticity, creativity, and collaboration. I believe in understanding the big picture while focusing on the finer details, ensuring every project is a thoughtful expression of shared values and vision.

The philosophy behind 3&Co is simple: to stay true to our roots while embracing growth and new opportunities. It’s about crafting solutions and experiences that resonate deeply, building connections that matter, and empowering everyone involved to make an impact.

Services

Make
smart pretty & pretty smart

But if I'm not the same, the next question is 'Who in the world am I?' Ah, that's the great puzzle!

Digital art and graphic design

I use Adobe Photoshop, Fresco and Blender to create illustrations and 3D renders for my clients.

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Frontend
development

I work with HTML/CSS, Framer and WordPress.

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Brand
identity

I help my clients to develop a personality and brand voice, design the brand look and logo.

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SEO/Digital marketing solutions

Social media content plans, media monitoring, email and text messaging and search engine optimization.

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Resume

Let's explore if our work can add another significant mark to my map.

My education

2024 - Present

Advancing Knowledge at the Intersection of Economics and Marketing.

2016-2018

MSc in Economics, major Marketing

Faculty of Economics, University of Novi Sad

Mastering the Art of Economics and Marketing to Drive Innovation and Growth.

2009 - 2014

BSc in Economics, major Marketing

Faculty of Economics, University of Novi Sad

Bridging Economics and Marketing for Strategic Impact.

Part of 3&Co story

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Fire Marshalls
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Bapex Invest
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BIT school
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Integrated Smart Solutions
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KBS
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Inobacka
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QCCD
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Busla
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MPK
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Tesla Center
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People Focus
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Sheraton

My client's stories

Review Author

Dr. Shaukat Chandna

Co-founder at Qatar Center for Career Development QCCD

I have the pleasure, and honour, of knowing Jelena professionally for over 5 years now. In all sincerity, I could not have asked for a more reliable and capable person to be with me on the kind of high-pressure work that I do – training and developing people on the international stage.

Jelena is a rare combination of someone who is both creative and detail-oriented, bringing skills and insight together to do a great job whenever entrusted with any kind of responsibility. She weds her boundless curiosity with her strong leadership skills to communicate creative solutions to new problems, spanning cultural divides. But perhaps, the trait that earns her great respect from everyone is her courage to speak up and course-correct an errant client if she thinks that it is their best interest to do so.

I shall always be grateful to Jelena for her support to Qatar Center for Career Development (QCCD) in reimagining and redeveloping our marketing strategy, a move that has helped position our business successfully in the 11 countries where we operate.

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Review Author

Rami Batrawi

Founder & CEO at KBS | Fire Marshalls | ISS

I truly appreciate the journey we had working together. From our initial collaboration on KBS to developing strategies for Fire Marshalls and ISS, every step has reinforced my admiration for your expertise and creative vision. Your ability to craft compelling narratives, seamlessly blending strategic marketing with storytelling, and translating my thoughts and ideas into meaningful results has been exceptional.

What stood out most was your ability to adapt across diverse industries, whether it is branding, content writing, event management, or digital marketing, your approach remains insightful and innovative. Your belief in heart-to-heart communication has resonated deeply, as it reflects in how you create meaningful engagement. Given the strong foundation we have built, we will work together on future projects. I have no doubt that your versatility and strategic insight will continue to bring remarkable results.

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Review Author

Danilo Babić

CEO at Inobacka

It has been a pleasure collaborating with Jelena. Her creativity, professionalism, and deep understanding of brand identity significantly enriched our projects. She added real value to our brand, helping us refine and express our message with clarity and impact. Most notably, the tagline she developed has become a proud symbol of our brand - capturing our essence and resonating strongly with our audience.

Thank you, Jelena, for your dedication and the remarkable work you've done. We look forward to future opportunities to collaborate again.

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Review Author

Aleksandar Lukić

Founder & CEO at Bapex

Working with Jelena has been a truly rewarding experience. Her expertise in real estate marketing is exceptional - she brings a deep understanding of the industry, combined with a strategic and creative approach that delivers real results. Her insights and contributions brought a fresh perspective to our brand, elevating our presence in a highly competitive market.

Jelena’s work is going far beyond expectations. She crafts messaging that not only captures our brand’s essence but also connects powerfully with our target audience.

We’re grateful for her professionalism, dedication, and the lasting value she has added to our business.

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Review Author

Tatjana Mijatov

Founder & CEO at SHERATON SPA, Jadore Beauty Concept tatjanamijatov.com | spacentar.rs

I am absolutely thrilled with the impressive value Jelena has added to our brand and business. Her contribution went far beyond branding- she brought clarity, depth, and a fresh perspective that truly elevated our identity and market presence.

I am personally deeply impressed by the way Jelena thinks and sees the world. Her ability to understand not only the core of our business but also the emotions and experiences we aim to deliver to our clients is exceptional. She has a rare talent for translating vision into impactful messaging that feels both authentic and inspiring.

The tagline she created has become a proud symbol of who we are, and her strategic input has made a lasting impact on the direction of Sheraton SPA.

Working with Jelena was an inspiring experience, and I look forward to future collaborations. She is a true asset to any brand seeking meaningful, lasting growth.

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Social media

Contact

Just say hello!

Want to know more about me, tell me about your project or just to say hello? Drop me a line and I'll get back as soon as possible.

Done!

Thanks for your message. I'll get back as soon as possible.

Location

The World

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